Bill Barrett - Marketing and Sales Specialist
New Product Development Process
Market Research to Identify Problems and Opportunities Brainstorm Product Ideas Voice of the Customer Research
Product Development Pricing Research Product Launch
Phase 3:  Voice of the Customer Research

Validate product ideas
Create a prioritized list of product features and benefits
Evaluate competitive products versus proposed product

Customer interviews
Day-in-the-life interviews
Focus groups
Tradeoff analysis of features
Quality Functional Deployment

Quality Function Deployment: How to Make QFD Work For You, by Lou Cohen

Quality Functional Deployment (QFD) is a methodology to translate market requirements into engineering specifications.  Learn how to incorporate QFD into your product development cycle.  Quality Function Deployment: How to Make QFD Work For You by Lou Cohen starts with the basics and introduces the QFD process.  After an overview of QFD, Cohen guides you into the more advanced techniques with practical applications.  If you own only one book on QFD, this should be it. Buy it now!