Bill Barrett - Marketing and Sales Specialist

Market Driven Organizations

Market-Driven Organizations. You can delight your customers and build your business by using market-driven strategies.  Market-driven strategies enable Product Marketing Managers to produce the right product at the right price at the right time.  Find out how successful companies, like Cisco Systems and Home Depot, have reaped great rewards, while companies such as IBM have struggled.  Your success depends on your strategic plan.  Read how to formulate your strategic plan to transform your company into a successful Market-Driven Organization.

What is a Market-Driven Organization?

A Market-Driven Organization is characterized by a remarkable wealth of knowledge and data concerning the markets it serves, including customers, applications, and competitors.  It places the customer first in everything it does.

How does an organization become Market-Driven?

A Market-Driven Organization continuously examines its internal and external environments.  By emphasizing the importance of market knowledge, Product Managers are better prepared to maket decisions concerning product development.  

What are the most important activities for a Market-Driven Organization?

The important activities that are common among most successful Market-Driven Organizations include:
Conduct continuous market research
Emphasize the strategic planning process
Use Voice-of-the-Customer (VOC) research for new product development
Conduct trade-off analysis for new product development
Use value-based pricing techniques

The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers, by George S. Day

Develop and launch successful products by transforming your company into a successful, market-driven organization.  George Day's The Market Driven Organizationwill guide you every step of the way.  Market-driven strategies ensure your company's resources effectively and profitably deliver value to the marketplace. Buy it now!

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market, by Michael Treacy and Fred Wiersema

Learn how to create a strategy that will enable you to become a top company in your target markets.  With The Discipline of Market Leaders, you will explore the different value propositions - technological leadership, customer intimacy, and operational excellence.  The value discipline you choose for your organization depends upon your company's culture and core competencies.  Deciding how you deliver value to the market place is one of the first steps toward becoming a market leader. Buy it now!