Bill Barrett - Marketing and Sales Specialist
New Product Development Process
Market Research to Identify Problems and Opportunities Brainstorm Product Ideas Voice of the Customer Research
Product Development Pricing Research Product Launch
Phase 5:  Product Validation and Pricing

Validated product design
Pricing analysis
Product sales forecast

Market testing (generally used for consumer products)
Focus groups and shopping exercise
Van Westendorp price sensitivity analysis
Value-based pricing analysis

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, by Thomas T. Nagle and Reed K. Holden

Learn how to capture the maximum price for your products using value-based pricing.  Nagle and Holden's The Strategy and Tactics of Pricing shows you step-by-step how to apply value-based pricing techniques to set the optimal price.  Pricing is the most important aspect of product marketing.  The right price will delight customers and give you and your company maximum returns.  This is a must-have for every Product Marketing Manager. Buy it now!