Learn how to capture the maximum price for your products using value-based pricing.  Nagle and Holden's The Strategy and Tactics of Pricing shows you step-by-step how to apply value-based pricing techniques to set the optimal price.  Pricing is the most important aspect of product marketing.  The right price will delight customers and give you and your company maximum returns.  This is a must-have for every Product Marketing Manager. Buy it now!