Bill Barrett - Marketing and Sales Specialist

Strategic Planning and the New Product Development Process
The relationship between Strategic Planning and the New Product Development Process is shown in the diagram below.  Creating a successful New Product Development Process begins with creating the Strategic Plan.  The Strategic Plan identifies the target markets to be served and the core competencies that will be used to solve the market problems.  

Strategic Planning Process
New Product Development Process
Market Research to Identify Problems and Opportunities Brainstorm Product Ideas Voice of the Customer Research
Product Development Pricing Research Product Launch