Bill Barrett - Product Marketing Professional
New Product Development Process
Market Research to Identify Problems and Opportunities Brainstorm Product Ideas Voice of the Customer Research
Product Development Pricing Research Product Launch
Phase 2:  Analyze Results and Brainstorm Ideas

Goals:  
Develop a list or roadmap of new products
Identify opportunities in target market segments and applications
Develop a business case to justify development costs

Methodologies:  
Brainstorming for product ideas
Cost analysis of market problems